Those stupid things we did in 2013 on social media that we won’t be doing in 2023.

6 min readDec 12, 2022

Social media is a powerful tool, but with that power comes a need for etiquette. In 2013, social media etiquette was in its infancy, and many of us needed to be aware of how our words and images impacted our public perception. Fast-forward to 2023, and we all must practice proper social media etiquette.

Let’s look back at the seven biggest mistakes we made in 2013 and discuss why they should stay in the past.

How Social Media Is Very Different Than It Was Ten Years Ago

It’s difficult to remember a time before social media, but in 2013, it was still a relatively new concept. We were still learning to use it, and many of us needed to realise how our words and images impacted our public perception.

Fast-forward to 2023, social media has become integral to our lives. We’re constantly connected to our friends, family, and even strangers worldwide. This constant connection can be powerful, but it also means that our words and images are constantly scrutinised.

That’s why it’s so important to practice proper social media etiquette. In the following sections, we’ll look at seven mistakes we made in 2013 that we should avoid in 2023.

Posting Blurry, Low-Quality Photos

In 2013, smartphone cameras were still relatively new, and not everyone had access to high-quality cameras. That meant that many of our photos were blurry and low-resolution.

In 2023, even the most basic smartphones will have access to high-quality cameras. That means that blurry and low-resolution photos are a thing of the past. If you post photos on social media, ensure they’re clear and high-resolution.

Not only does this make your photos look better, but it also ensures that your brand values are reflected in your images. After all, a blurry, low-resolution photo doesn’t exactly scream “professional” or “high-quality”.

Over-Sharing Personal Information

In 2013, we were less aware of the dangers of over-sharing personal information. We often posted our home addresses, phone number, and other personal details without a second thought. Even credit card numbers were showing up in photos that we needed to think more about.

In 2023, being cautious about what information you share on social media is much more critical. It’s always a good idea to keep your address and phone number private and avoid posting photos or information about your children without their permission.

It’s also important to remember that even if you don’t explicitly share your personal information, it can still be gleaned from your posts. For example, if you post photos from your vacation, it’s easy for someone to figure out where you went and when.

Posting Passive-Aggressive Status Updates

In 2013, it was easy to get away with posting passive-aggressive status updates.

We thought we were being clever and subtle, but in reality, we were being petty and immature.

Now, in 2023, it’s important to remember that your words have power. If you’re feeling angry or frustrated, it’s better to take a few moments to cool off and then address the issue directly rather than airing your grievances on social media.

Not only is this more respectful, but it also ensures that your brand values are reflected in your posts. After all, no one wants to work with a company that engages in passive-aggressive behaviour.

Using Fake Filters and Overlays

In 2013, it was popular to use filters and overlays on our photos to make them look more “professional” or “cool”. The problem was these filters and overlays were usually fake, and it was easy to tell that the photo had been manipulated.

In 2023, it’s important to remember that authenticity is critical. If you’re going to post a photo on social media, make sure it’s an accurate representation of what you’re trying to convey.

Not only does this ensure that your posts are accurate, but it also ensures that your brand values are reflected in your images. After all, no one wants to work with a company that uses fake filters and overlays.

Sharing Fake News or Misinformation

In 2013, it was easy to get away with sharing fake news or misinformation. Unfortunately, it was often difficult to distinguish between what was true and what wasn’t.

In 2023, you must be careful about what information you share on social media. Not only is it essential to ensure that the information you’re sharing is accurate, but it’s also vital to ensure that the source is reputable.

It’s also important to remember that your words have power.

If you share false information, it can quickly spread and cause confusion or harm. That’s why it’s so important to double-check your sources and only share information that you can trust.

Cyberbullying or Harassing Others

In 2013, cyberbullying and harassment were rampant on social media. It was easy for people to hide behind their screens and say things that they wouldn’t otherwise say in person.

Not only is this more respectful, but it also ensures that your brand values are reflected in your posts. After all, no one wants to work with a company that engages in cyberbullying or harassment.

Posting Lengthy Political Rants Without Any Context or Nuance

In 2013, it was easy to get away with posting long, rambling political rants on social media. We thought we were clever and insightful, but in reality, we were loud and obnoxious.

Now, in 2023, it’s important to remember that your words have power. If you’re going to post about politics or current events, make sure you’re providing context and nuance. This ensures that your posts are accurate, thoughtful, and respectful.

It’s also important to remember that even if you think your post is accurate and insightful, it still might be misunderstood or taken out of context.

That’s why it’s essential to think before you post and always consider how your words might be interpreted.

The Bottom Line

It’s important to remember that our words and images have power.

For small businesses, proper social media etiquette is essential. It ensures that your brand values are reflected in your posts and that your public perception is positive.

Let’s all take a moment to reflect on our mistakes from back in 2013 and commit to doing better in 2023.