I know its not as cool as TikTok, but email marketing is still outperforming it with all my clients

Email marketing is an important and powerful tool that can help businesses of all sizes connect with customers, build brand awareness, and boost sales. Even though social media and other digital marketing tools are becoming more popular, email is still one of the best ways to reach a specific audience. Let’s look at some reasons we should use email marketing, including different and uncommon ways.

Personalisation: One of the best things about email marketing is that you can customise the content based on what interests each person and how they act. For example, a store that sells clothes might send personalised emails to customers based on what they’ve bought in the past, suggesting other items they might like. This kind of personalised content can make people more interested and get more people to buy.

Nurturing leads: Email marketing can be an excellent way to take leads through the sales funnel and keep them interested. For example, a software company might use a series of targeted emails to teach potential customers about the benefits of their product and answer common objections. These emails can turn leads into paying customers by giving them helpful information and answering their questions.

Upselling and cross-selling: You can also use email marketing to upsell and cross-sell to customers who have already bought from you. For example, an online store might email suggestions for related products based on what a customer bought. Targeted upselling like this can bring in more money and encourage loyalty in your existing customers.

Getting people to know about your brand: You can also use email marketing to get people to know about your brand and promote new products or services. A restaurant, for example, might send out a weekly email newsletter with information about new menu items, upcoming events, and special deals. This type of content can keep customers interested in the brand and keep them returning for more.

Some more ideas: Email marketing can be used in unusual and uncommon ways. For example, a nonprofit organisation might use email marketing to find volunteers or spread the word about an important cause. A real estate agent could use email marketing to show off new properties and give tips to people looking to buy a home. A fitness instructor could use email marketing to tell people about new classes and share workout tips. Email marketing has a lot of options, and it can be used in almost any industry or niche.

In conclusion, email marketing is a valuable and flexible tool businesses should use to connect with customers, raise brand awareness, and boost sales. Email marketing can help you reach your goals, whether you want to personalise content, nurture leads, upsell and cross-sell, or promote new products and services. Email marketing can be used in ways other than the typical sales pitch if you are creative and think outside the box. This makes it a valuable tool for any business or organisation.