Forget Elon. Here’s 3 reasons why businesses should be taking a fresh look at Twitter.

Twitter is one social media platform that has struggled to maintain active users over the past few years. It is also one of the most misunderstood platforms. People tend to have strong views on Twitter, whether they love it or hate it. However, this negative perception may be based on outdated information. If you haven’t looked at Twitter for a while, there are some great reasons why you should start looking at Twitter again. Here are three reasons why you should start looking at Twitter again — and why this could be the perfect time to rekindle your Australian businesses’ love affair with the bird once known as twtr.

Twitter is a great platform for live events

If you run a conference or organise events, you need to be on Twitter. Twitter is the perfect platform for live events. It is possible to turn on an event hashtag and have it show up in the live feed. This is a great way to encourage interaction and create a shared experience. There is also the potential to use gifs and emojis in live events, which makes Twitter a more visual platform. In addition, you can use Twitter to create polls, which is a great way to poll your audience live and get instant feedback. Which is all just like Facebook or Instagram Lives, but with perhaps a new or even a more focused audience.

Twitter lets you understand your market better

Twitter is a great tool to learn more about your market and get more insight into people’s lives. Twitter is where you will find a range of content, from news to entertainment and sport. Twitter is also a great place for discussions, and you should use this to learn and have open discussions about your niche and the issues it is facing. Twitter is also a great place to engage with your favourite brands and get direct access to their customer service teams. You can also use Twitter to network with other professionals in your field and make connections that could be useful in the future. Due to the nature of conversations on Twitter, I’ve found that businesses are far more responsive on Twitter to their customers than on Facebook and Instagram.

Twitter ads are affordable and effective

Twitter ads have been somewhat controversial in the past. However, the platform has matured significantly since then, and Twitter ads are now highly effective and affordable. After all, they’re up against some pretty big competitors in Google, Facebook and TikTok. Twitter ads can be used to drive traffic to your website or increase engagement on a specific post. There are several different types of Twitter ads, and they can be optimized to target a specific audience. Twitter ads are used by major brands. However, they are also accessible to small businesses and organizations. If you have been hesitant to try Twitter ads, now is a great time to get started.

Bottom line

In summary, Twitter is a great platform for live events, it lets you understand your market better, and it is also a great place to engage with your favourite brands. Twitter ads are affordable and effective, and they are now much easier to set up and manage. Twitter is a great platform for live events, it lets you understand your market better, and it is also a great place to engage with your favourite brands. Twitter ads are affordable and effective, and they are now much easier to set up and manage. If you have been hesitant to try Twitter ads, now is a great time to get started.

However, it is also worth noting that if your business serves local customers outside major cities in Australia then your local audience on Twitter is going to be much smaller than on Facebook, Instagram or YouTube. So bear that in mind before going all-in. Twitter really does better when your audience is in a bigger city, or is national or globally based.

Dante St James is the founder of Clickstarter, a Meta Certified Lead Trainer, a Community Trainer with Meta Australia, a digital advisor with Business Station, an accredited Digital Solutions advisor and presenter, and the editor at The Small Marketer. You can watch free 1-hour webinars and grow your digital skills at Dante’s YouTube Channel.

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